The Success of Advertisement Campaigns Analytical Essay by Nicky

An analysis of what makes advertisement campaigns successful, with a focus on McDonalds' strategies.
# 148309 | 1,847 words | 3 sources | MLA | 2011 | US
Published on Oct 10, 2011 in Business (Marketing) , Business (Consumer Behavior) , Advertising (General)


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Description:

The paper outlines eight memorable advertisement campaigns of the 20th century, and explores the slogans and concepts that made these advertisement campaigns capable of attracting the senses and sensibilities of people that could become their regular customers. The paper then focuses on why McDonalds' advertisement campaigns are so successful. The paper highlights the impact of a concept basis that touches the senses and values of the target market and thereby contributes to an advertisement campaign's lasting effectiveness.

From the Paper:

"During the great depression, Coca-Cola in the year 1929 defied the bleak condition of the times with its advertisement campaign that presented an idyllic America that inspired the viewers despite the somber times. The advertisement campaign catapulted the sales of Coke by twice as much as the previous year. Then in 1956 came the Clairol Hair color advertisement campaign with the slogan "Does she.. or doesn't she?" that possibly intrigued viewers and contributed to its success. Volkswagen automobile, in 1959, sped off to the finish line like an underdog hero with the concept "Think small" for its advertisement campaign along with its smart "We pluck the lemons, you get the plums" slogan."

Sample of Sources Used:

  • The Editors of Publications International, Ltd. 8 Memorable Advertisement Campaigns. Howstuffworks. 1998-2009. <http://www.money.howstuffworks.com/8-memorable-ad-campaigns.htm/printable.
  • FAQS. McDonalds Canada. 4 May 2009. <http://www.mcdonalds.ca/en/aboutus/faq.aspx
  • See what we're made of. McDonalds USA. Food, Nutrition & Fitness.<http://www.mcdonalds.com/usa/eat.html

Cite this Analytical Essay:

APA Format

The Success of Advertisement Campaigns (2011, October 10) Retrieved February 05, 2023, from https://www.academon.com/analytical-essay/the-success-of-advertisement-campaigns-148309/

MLA Format

"The Success of Advertisement Campaigns" 10 October 2011. Web. 05 February. 2023. <https://www.academon.com/analytical-essay/the-success-of-advertisement-campaigns-148309/>

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