The Southwest Airlines Success Story Analytical Essay by Top Papers

The paper reveals that Southwest Airlines was so out in front of its competition that the operating structure was nicknamed the "Southwest Effect". The paper reveals that Southwest was created to meet the needs of interstate service between Houston, San Antonio and Dallas, Texas, where each flight was roughly an hour long. The paper explains that the Southwest strategy was to create low cost flights in fifteen minute intervals from obscure fields that the more commercial airlines could not land. The paper shows how from the overstock purchase of the first three Boeing 737s, Southwest was founded in visionary thinking and good business sense.