The Participatory Communication Paradigm
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This paper explains that, with the increasing attention on human rights and community development itself, the participatory communication paradigm, in which representatives of developing nations empower local communities to become self-sufficient and contribute towards their own development, becomes the dominant standard. Next, the author outlines the way that the participatory development communication mode of Chiapas Media Project helped the marginalized Mexican communities build up themselves on both the macro- and micro-level. The paper concludes that the benefits of applying the participatory communication paradigm in Chiapas far outweigh its potential disadvantages; nonetheless, simply adding a technical component for some individuals in each community would further the process of empowerment.
From the Paper:"It is also important to be aware of potential shortcomings in projects such as the one in Chiapas, Mexico. Many of these shortcomings are connected to the remnants, and often still-existing paradigms, of dominant development communication. According to Stiglitz, the dominant paradigm of development communication is the initial reaction of developed countries to globalization. Despite a somewhat unfavorable reputation, the dominant paradigm arose from the best of intentions. As a result of globalization, powerful entities such as the United States and Europe became aware of the problem of poverty and underdevelopment in third-world communities. In the drive to provide solutions to poverty, powerful entities have often imposed their solutions upon developing countries, in collaboration with the governments of these countries, but without consulting the local communities.
"This paradigm tended to even further marginalize already oppressed communities, who were subjected to solutions such as mass education, mass employment, and foreign agricultural practices. Because the dominant paradigm was so prominent for such a long time, it is very difficult to completely eradicate its effects, even in communities where the best of collaborative intentions are evident. This can for example be seen as one of the shortcomings in the Chiapas case."
Sample of Sources Used:
- Cadiz, M.C.H. Communication for Empowerment: The practice of participatory communication in development.
- Cleaver, F. (2001). Institutions, Agency and the Limitations of participatory Approaches to Development. Communication for Social Change Anthology, Vol. 2.
- Kothari, U. (2001). Power, Knowledge and Social Control in Participatory Development. Participation: The New Tyranny?
- Sparks. Chapter 2: Communicating Modernity.
- Stiglitz, J. The Promise of Development.
Cite this Analytical Essay:
The Participatory Communication Paradigm (2013, May 01) Retrieved July 19, 2019, from https://www.academon.com/analytical-essay/the-participatory-communication-paradigm-152922/
"The Participatory Communication Paradigm" 01 May 2013. Web. 19 July. 2019. <https://www.academon.com/analytical-essay/the-participatory-communication-paradigm-152922/>