The Operations Strategy of the Coca-Cola Company Analytical Essay by Pico

Looks at the operations strategy of the Coca Cola company as a key to its leadership position internationally.
# 146373 | 920 words | 4 sources | APA | 2010 | BD
Published on Dec 26, 2010 in Business (Companies) , Business (Management) , Business (Applied Operations)

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This paper first describes the distribution channel of Coca-Cola Company that is a bottling network in which each franchised bottling company holds territorial rights with local retailers, food service distributors, restaurants and vending machine operators. Next, the author reviews the logistics format of direct store delivery using a pocket loading strategy and analyzes the advantages of the organization of the warehouses. The paper concludes that Coca Cola's competitive advantage comes from the ability of its operations function to instantaneously monitor its market movements.

Table of Contents:
Distribution Channel
Physical Facility
Competitive Advantage

From the Paper:

"The product layout is determined according to these factors so that the time taken in the loading process is minimized. The workers are called pickers who assemble the pallets for delivery. The warehouses maintain connectivity with the retailers so that checkout-sales data is available in real time. This enables the warehouse managers to optimize the product selections in the concerned physical facility. The warehouses are located close to the bottling plants so that the transportation costs between the two locations are minimized."

Sample of Sources Used:

  • Bonini, SMJ, Mendonca, LT and Oppenheim, JM 2006,'When Social issues Become Strategic', McKinsey Quarterly, no. 2, pp 20-32.
  • Fred, David. (2006). Strategic Management: Concepts and Cases. Prentice Hall.
  • Hitt, Michael A., et al. (2007). Strategic Management Concepts. Wiley.
  • Kim, WC and Mauborgne, R 2004,'Blue Ocean Strategy', Harvard Business Review, vol. 82, no. 10, pp 76-84.

Cite this Analytical Essay:

APA Format

The Operations Strategy of the Coca-Cola Company (2010, December 26) Retrieved June 30, 2022, from

MLA Format

"The Operations Strategy of the Coca-Cola Company" 26 December 2010. Web. 30 June. 2022. <>