The Mobile Phone Industry and Sony Ericsson Analytical Essay by Pico

The Mobile Phone Industry and Sony Ericsson
Analyzes the mobile phone industry and a key competitor Sony Ericsson.
# 145885 | 880 words | 8 sources | MLA | 2010 | BD


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Description:

This paper first uses the five forces model to evaluate the attractiveness and profitability of the mobile phone industry. Next, the author looks at the intense rivalry of the competition and the structure of the industry. The paper reviews SonyEricsson's resources, core competencies and threats. The author includes a strategic map of the primer brands.

Table of Contents:
Five Forces of the Mobile Phones Industry
Threat of New Entrants
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitute Products
Intensity of Rivalry among Competitors
Competitive Structure of the Mobile Phone Industry
Sony Ericsson
Sony Ericsson's Direct Competition
Sony Ericsson's Resources and Capabilities
Tangible Resources
Intangible Resources
Capabilities
Core Competencies
Threats
Demographic
Economy
Global

From the Paper:

"In order to compete effectively, Sony Ericsson will have to continue expanding the content services business. Some of the products that the company has already launched are movies, an application store, music and game downloads. These are the contents with which Sony Ericsson has been expanding its presence in this business. According to this product structure, the company is competing directly with the high-end segment of the market. The competitors in this segment are Nokia, Motorola and Siemens."

Sample of Sources Used:

  • Company profile. Sony Ericsson Mobile Communications AB. Datamonitor.
  • Hill, Charles and Gareth Jones. Strategic Management Theory: An Integrated Approach. New York: McGraw Hill/Irwin, 2007
  • Kotler, Philip and Gary Armstrong. Principles of Marketing. New York: Prentice Hall, 2005.
  • Martin, Charles. "Delineating the Boundaries of Marketing." European Journal of Marketing 19, no. 3 (2008): 2-16.
  • Sandstrom, Gustav. "Sony Ericsson to Replace CEO as It Looks to Reverse Slump." Wall Street Journal 254, no. 41 (2009): 4.

Cite this Analytical Essay:

APA Format

The Mobile Phone Industry and Sony Ericsson (2010, December 03) Retrieved July 06, 2022, from https://www.academon.com/analytical-essay/the-mobile-phone-industry-and-sony-ericsson-145885/

MLA Format

"The Mobile Phone Industry and Sony Ericsson" 03 December 2010. Web. 06 July. 2022. <https://www.academon.com/analytical-essay/the-mobile-phone-industry-and-sony-ericsson-145885/>

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