The Marketing of Desire
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The paper provides a detailed analysis of the cultural and psychological factors behind the marketing of desire, and how these factors have been brought forth in this magazine advertisement from Old Spice. The paper explores the cultural norms of a modern society that has evolved from gender separate machismo of early generations, and asserts that Old Spice's classic image of an experiential and adventurous young man do not align with modern gender norms.
Cite this Analytical Essay:
The Marketing of Desire (2007, December 01) Retrieved March 29, 2020, from https://www.academon.com/analytical-essay/the-marketing-of-desire-133111/
"The Marketing of Desire" 01 December 2007. Web. 29 March. 2020. <https://www.academon.com/analytical-essay/the-marketing-of-desire-133111/>