The Marketing of Desire Analytical Essay by Top Papers

The Marketing of Desire
An analysis of the culture, psychology and marketing of desire in an Old Spice magazine advertisement.
# 133111 | 2,750 words | 0 sources | 2007 | US
Published on Dec 01, 2007 in Advertising (Gender Issues)

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The paper provides a detailed analysis of the cultural and psychological factors behind the marketing of desire, and how these factors have been brought forth in this magazine advertisement from Old Spice. The paper explores the cultural norms of a modern society that has evolved from gender separate machismo of early generations, and asserts that Old Spice's classic image of an experiential and adventurous young man do not align with modern gender norms.

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The Marketing of Desire (2007, December 01) Retrieved March 29, 2020, from

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"The Marketing of Desire" 01 December 2007. Web. 29 March. 2020. <>