The Male Body and Calvin Klein Ads Analytical Essay by Top Papers

The Male Body and Calvin Klein Ads
A look at Susan Bordo's essay about the male body in Calvin Klein ads.
# 140003 | 1,000 words | 1 source | MLA | 2008 | US
Published on Dec 01, 2008 in Advertising (Gender Issues)


$19.95 Buy and instantly download this paper now

Description:

This paper describes and analyzes Susan Bordo's well-known essay about the way the male body is treated in advertisements for Calvin Kleni. In particular, the paper notes how the male body in such ads is feminized, citing different reactions from male, female, and homosexual observers. The paper concludes by stating that in these ads, the male image was now substituted for the female image, with bothbeing more central than the product supposedly being sold.

From the Paper:

"Susan Bordo in a well-known essay about the way the male body is treated in advertisements for Calvin Klein in particular notes how the male body in such ads is somehow feminized, with different reactions from male, female, and homosexual observers. At the time, a number of ads featured young men either nude in suggestive (but not overt) poses or with their shirts off to show their muscled torsos. The poses were in many ways similar to what women had been shown as in advertising for some time, and the male image was now substituted for the female image, with the image in both cases being more central than the product supposedly being sold. Bordo notes a New York Times column that complained about the increased..."

Cite this Analytical Essay:

APA Format

The Male Body and Calvin Klein Ads (2008, December 01) Retrieved March 31, 2020, from https://www.academon.com/analytical-essay/the-male-body-and-calvin-klein-ads-140003/

MLA Format

"The Male Body and Calvin Klein Ads" 01 December 2008. Web. 31 March. 2020. <https://www.academon.com/analytical-essay/the-male-body-and-calvin-klein-ads-140003/>

Comments