The Institutional Framework of Broadcasting
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In this article, the writer discusses why it is important to understand the institutional framework of broadcasting when analyzing how audiences are addressed. The writer examines the roles of the audience as public and as market, as well as the need for cultural literacy. Further, the writer explains why context is important.
From the Paper:"Why is it important to understand the institutional framework of broadcasting when analyzing how audiences are addressed? The institutional framework of broadcasting is the context from which any analysis of audiences is framed and therefore it is vital to understand that framework when analyzing how audiences are addressed. Within the framework is the concept of the audience's role which according to Ang is either the audience-as-public or the audience-as-market a distinction that evidences what the broadcaster intends for the public to do with what it is broadcasting ..."
Cite this Analytical Essay:
The Institutional Framework of Broadcasting (2008, December 01) Retrieved December 13, 2019, from https://www.academon.com/analytical-essay/the-institutional-framework-of-broadcasting-123706/
"The Institutional Framework of Broadcasting" 01 December 2008. Web. 13 December. 2019. <https://www.academon.com/analytical-essay/the-institutional-framework-of-broadcasting-123706/>