The Innovation Style Applies to Business Analytical Essay by scribbler

The Innovation Style Applies to Business
Looks at the innovation style as part of creative intelligence and the way in which it is used as a tool of business management.
# 152198 | 1,485 words | 5 sources | APA | 2013 | US
Published on Jan 11, 2013 in Business (Management) , Business (Consumer Behavior)

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This paper first explains the four styles of creative intelligence, which includes intuition, imagination, inspiration and innovation,all of which are important to the organization in the decision process. Next, the author asserts that the innovative style of creative intelligence, which focuses on visible evidence such as data, is the most logical; however, it may be more difficult to see the vision that an organization is trying to achieve. The paper reviews the five forces that control people's mental models and mindsets and the importance of being customer-centric as a key to innovation.

From the Paper:

"Some examples of how mental models and mindsets might limit the decision making process can be seeing in the following. Becoming customer centric allows a company to stand way above the crowd in the eyes of their customer and in terms of the profitability that they achieve. A key test to becoming customer centric is rising above two of the most universal misconceptions. The first misunderstanding is the idea of becoming customer centric is a customer service problem. While customer service is a significant feature of the initiative, this is where many of the problems of not being customer centric show themselves. To become customer centric, one must address the root cause. The second misconception is that becoming customer centric entails one to become a doormat for the customer. This could not be farther from the truth. Becoming customer centric actually necessitates that one say no when it is fitting to say so while offering alternative approaches to meet the customer's need.
"The Business-Centric Methodology (BCM) is a complimentary approach to many current ways and methods that are used for constructing a business-oriented infrastructure that changes the interoperability problem into opportunities."

Sample of Sources Used:

  • Bailey, Craig. (2005). Becoming Customer Centric. Retrieved April 10, 2010, from Leader Values Web site: http://www.leader-
  • Business Centric Methodology. (2006). Retrieved April 10, 2010, from Cover Pages Web site:
  • Four Styles of Creative Intelligence. (2010). Retrieved April 10, 2010, from Associated Content Web site: ative.html?cat=55
  • Marketing Strategy: How to Create Consumer Centric Innovations. (2010). Retrieved April 10, 2010, from Marketing Practice Web site:
  • Mental Process: an Innovation Paper. (2009). Retrieved April 10, 2010, from Free Online Research Papers Web site: innovation-paper

Cite this Analytical Essay:

APA Format

The Innovation Style Applies to Business (2013, January 11) Retrieved March 25, 2023, from

MLA Format

"The Innovation Style Applies to Business" 11 January 2013. Web. 25 March. 2023. <>