The Greyhound - An Analysis of the Company's Current Problems Analytical Essay by experts

The Greyhound - An Analysis of the Company's Current Problems
This paper presents a study of Greyhound, a company that initially found success in the bus transportation industry but has since diversified into a wide range of industries.
# 7444 | 3,405 words | 0 sources | MLA | 2002 | US
Published on Feb 06, 2003 in Business (Companies) , Business (Management)

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The following paper explores why Greyhound is encountering problems with the symptoms being-- ineffective integration and management of diverse business units and a responsive instead of a proactive approach to changes in the environment. This paper identifies three base problems behind these symptoms: a problematic corporate culture, unclear goals and a lack of competitive advantage. After analyzing the problems, offering several alternative solutions and future scenarios, the writer recommends that Greyhound conduct a full analysis into both its internal environment and its external environment. This paper also recommends that Greyhound reduce its assets and focus on developing in one specific area, namely healthcare, diversifying by increasing its product line and increasing its global markets, rather than diversifying into various industries.

Executive Summary
Problem Definition
Corporate Culture Problematic
Goals of the Business Unclear
Lack of Competitive Advantage
Integration of Businesses Ineffective
Responsive not Proactive Approach
Conduct Comprehensive Analysis on the Organization
Continue With Current Strategy
Separate Business Units
Decide on One Business Unit and Sell Off the Remainder
Move Into New Area

From the Paper:

?As companies grow they expand, with this expansion intended to improve the situation of the company. Greyhound is an example of a company that was initially successful and has since used its success to expand into diverse markets. This expansion, though, has not been successful for Greyhound. The main problem we see is how to integrate and effectively manage many different functions that have little relationship to each other. With Greyhound, we also see an example of a company that has not responded to the environment, but has maintained a culture and goals that may have been successful in its beginnings in the 1930's but are not successful in the current environment. We see a company that has no clear mission, has a corporate culture that does not match the current environment and is based on finding markets where there is no competition, rather than finding ways to compete. Essentially, Greyhound is a company that has not changed as the environment has changed. The reality is though, that the current environment is very competitive and is likely to only increase in competitiveness. There is a need then for Greyhound to reassess its position and use its assets to move in new directions.?

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