The Globalization of Coolness Analytical Essay by Top Papers

The Globalization of Coolness
An exploration of the social transformation of "Asian" subculture in Canada.
# 133008 | 1,250 words | 5 sources | MLA | 2007 | US


$19.95 Buy and instantly download this paper now

Description:

The paper discusses how since the Second World War, we have seen an upsurge in the production of popular culture for mass audiences in the capitalist economies of North America and Europe. The paper discusses how this connection between the notion of "coolness" and changes in the economy can be seen particularly clearly today, in the early 21st century, after decades of globalization; as Japan, South Korea, Taiwan, Hong Kong and China proper have assumed a ever larger role in the global economy, so too have their pop cultural productions assumed "coolness" in the markets of the West. This paper explores this phenomenon, with reference to the transformation of "Asian" subculture in Canada; from racist portrayals only decades ago, to their defining "coolness" today. The thesis is argued that the social transformation of the popular image of this non-western group reflects how pop culture is closely linked to economic power and globalized cultural production in the postwar era.

From the Paper:

"Since the Second World War, we have seen an upsurge in the production of popular culture for mass audiences in the capitalist economies of North America and Europe. This connection between the notion of "coolness" and changes in the economy can be seen particularly clearly today, in the early 21st century, after decades of globalization. As Japan, South Korea, Taiwan, Hong Kong and China proper have assumed a ever larger role in the..."

Cite this Analytical Essay:

APA Format

The Globalization of Coolness (2007, December 01) Retrieved May 22, 2019, from https://www.academon.com/analytical-essay/the-globalization-of-coolness-133008/

MLA Format

"The Globalization of Coolness" 01 December 2007. Web. 22 May. 2019. <https://www.academon.com/analytical-essay/the-globalization-of-coolness-133008/>

Comments