The Eastman Kodak Company Analytical Essay by writingsensation

The Eastman Kodak Company
This paper discusses the marketing strategy of the Eastman Kodak Company.
# 68541 | 2,385 words | 8 sources | MLA | 2005 | US
Published on Aug 25, 2006 in Business (Companies) , Business (Marketing)

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This paper explains that Kodak products are popular not only for photography but also for a market known as "infoimaging", a technology combining images and information, which is used in an array of recreation, medical, business, entertainment and scientific applications. The author explains that, with the emergence of the digital technology, there are various expectations regarding film vs. digital in the professional market because professionals are embracing digital technology at different speeds depending on their capital, digital knowledge and available capacity; therefore, this market continues to require total film solutions. The paper stresses that the critical success factors of the company's digital efforts are echoed by its proven potential to curtail costs in wake of the dwindling demand of some of its conventional products and services.

Table of Contents
About Kodak
Internal Analysis
Customer Analysis
Competitive Analysis
Market Analysis
Environmental Analysis

From the Paper:

"The coming into being of the latest technology in the imaging business is witnessed as a threat to Kodak's use of silver halide. Across the industry, it is stated that scope for growth in the silver halide industry has reached a dead end. This informs us that the company is capable to perform as much in tapping the silver halide in the maturity stage. As a result, the competition within the industry is coming to be stiffer as at the time of maturity stage, rival companies are taking recourse to strategies which are targeted at roping in customers of their competitors. For instance, Japan based Fuji, the archrival of Kodak, is trying to corner more market share in the U.S..

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