The Daimler Chrysler Failure Analytical Essay

The Daimler Chrysler Failure
The paper examines the merger of Chrysler and Daimler-Benz and how the inability to acknowledge and incorporate cultural differences in effect led to Daimler-Benz taking complete control of the company.
# 146926 | 700 words | 6 sources | APA | 2010 | US
Published on Jan 24, 2011 in Business (Companies) , Business (Industries) , Sociology (Multiculturalism)

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The paper examines the 1998 merger of Chrysler and Daimler-Benz which formed the Daimler Chrysler company. According to the paper, due to corporate cultural differences, what started as a merger of two equal companies, ended up as the absorption of Chrysler by Daimler-Benz. The paper examines the effects of the inability to acknowledge and assimilate cultural differences and suggests that, in order to successfully integrate different cultures, each culture must acknowledge the conflicting culture, and set aside ethnocentrism i.e., attitudes of cultural superiority.

From the Paper:

"Chrysler and Daimler-Benzes were companies with different cultures, composed of conflicting corporate structures that were influenced by the individual cultures. The differentiating corporate cultures were glaringly detectable down into the employee break policies. Under Mercedes-Benz employee break policy, employees were granted several company-sanctioned beer-brakes a day. Culturally, in Germany, drinking while at work was considered the norm, however, in the US, the practice is shunned citing concerns of alcohol-related accidents and legal liability. While the cultural norm of the United States does not except drinking while at work, the DaimlerChrysler chairman, Jurgen Schrempp, had a bar installed at the office in the United States, to the amazement of his American colleagues. Schrempp's installation of the bar was not intended to offend the American counterpart, the effort was an attempt to simulate the chairman's European work environment (Bloomgarden, 1999)."

Sample of Sources Used:

  • Bloomgarden, 1999, Unhappily Married. PR Central. Retrieved May 12, from
  • Edminds. com (2010). Mercedes-Benz History. Retrieved on May 12, 2010, from
  • Schaefer,R.T. (2009). Sociology: A brief introduction (8th ed.). Boston: McGraw-Hill
  • Waller D. (2001).Wheels on Fire: The Amazing Inside Story of the Daimler Chrysler Merger. London: Hodder & Stoughton
  • Walter P.Chrysler Museum. (2009). History. Retrieved on May 12, 2010, from

Cite this Analytical Essay:

APA Format

The Daimler Chrysler Failure (2011, January 24) Retrieved August 08, 2022, from

MLA Format

"The Daimler Chrysler Failure" 24 January 2011. Web. 08 August. 2022. <>