The Daimler-Benz -Chrysler Merger Analytical Essay by Master Researcher

The Daimler-Benz -Chrysler Merger
An examination of the merger of Daimler-Benz with Chrysler.
# 35415 | 2,400 words | 11 sources | MLA | 2002 | US
Published on Oct 03, 2003 in Business (Companies)

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This paper studies the merger of Daimler-Benz and Chrysler of 1998. The paper presents the facts and figures of this merger and addresses the leadership of the corporation as well as the other strategic issues involved. The paper points out the cultural problems that have arisen between the US workers and German management and the impact these have had on DaimlerChrysler's earnings.

Executive Summary
The DaimlerChrysler Business
Overview Analysis

From the Paper:

"Gottlieb Daimler, Karl Benz and Walter P. Chrysler could never have imagined the eventual magnitude of their dreams. Here are the histories of two great companies -- Daimler-Benz AG and Chrysler Corporation. The first day of operations of DaimlerChrysler marks the birth of a global company with a diverse background, defined by a common passion for excellence. Assets being blended included time-honored brands and speed to market, high-technology advances and product innovations in both the North American and European markets. Together, they form a global powerhouse. The new company is impressive. Number one worldwide in the premium car segment, a world markets leader with sport-utility vehicles and minivans, and the world's largest producer of commercial vehicles. (Porter, M. E. 1980)
"But DaimlerChrysler's reach extends not just to cars and commercial vehicles, but also to aerospace, services, finance, railway systems, automotive electronics and diesel engines. The new company was formed with one clear goal -- to become the pre-eminent automotive, transportation and Services Company in the world."

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