The Consumer Decision Process Models Analytical Essay

The Consumer Decision Process Models
Looks at conventional and real-world models of the consumer decision process.
# 148054 | 1,680 words | 4 sources | APA | 2011 | PK
Published on Aug 29, 2011 in Economics (Micro) , Business (Marketing) , Business (Consumer Behavior) , Psychology (General)

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This paper explains that the conventional consumer decision process is seen as a series of rational steps, which are need recognition, information search, evaluation of alternatives, purchase decision and then post purchase behavior. Next, the author relates how the consumer decision model functions in the real world. The paper concludes that, although there are many similarities between these two model, the real-world model sees the ability of the person to make the purchase in terms of having the needed money, which makes the real-world model better than the conventional model. A flow chart is included in the paper.

Table of Contents:
Conventional Model
Need Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post -Purchase Behavior
Consumer Decision Model in Real World

From the Paper:

"Need recognition is the first step in the consumer decision process. In this process a consumer recognizes a need or problem. This need can be triggered by various factors such as an internal stimulus where one of the person's normal needs is hunger becomes high enough to become a drive. A need can also be triggered by external stimuli such as an advertisement or a discussion with people might get you start thinking about buying something. This is the stage where marketers have to conduct market research to find out consumer needs problems, what caused them and how they can be solved."

Sample of Sources Used:

  • Phillip Kotler and Gary Armstrong (2008). Principles of Marketing. Prentice Hall
  • Richard L. Daft. (1994). Management. The Dryden Publishing
  • Peter Drucker (1993). The Practice of Management. Collins
  • Cliff Notes. (2001). Principles of Management. Published by Cliffs Notes

Cite this Analytical Essay:

APA Format

The Consumer Decision Process Models (2011, August 29) Retrieved February 05, 2023, from

MLA Format

"The Consumer Decision Process Models" 29 August 2011. Web. 05 February. 2023. <>