The Cola Wars Analytical Essay by Jay Writtings LLC

The Cola Wars
Looks at the case of the Cola Wars as a blueprint for business expansion.
# 118987 | 4,110 words | 7 sources | MLA | 2010 | US

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To interpret the case of the Cola Wars between Coca-Cola and Pepsi, this paper applies the 11 steps of James Evan's strategic management framework for middle managers, which is appropriate for analyzing the expansion campaign of any business. Also, this analytical approach is extended to investigate the globalized expansion of Wal-Mart, which more closely resembles the management of Coca-Cola. The paper stresses that, in addition to managing strategically the internal and external factors, understanding consumer behavior especially in the area of price is important.

Table of Contents:
Company Mission, Social Responsibility, and Ethics
External Environment (Global and Domestic)
Internal Analysis
Strategic Analysis and Choice
Long Term Objectives
Generic and Grand Strategies
Short Term Objective, Reward System
Functional Tactics
Organizational Structure, Leadership and Culture
Strategic Control, Innovation, and Entrepreneurship

From the Paper:

"The most attractive avenue of interactive opportunities in this day and age is obviously on-line. Pepsi has a highly interactive website, with music as well as information. Coke's website is more content driven and socially minded, especially in presentation of its mission statement and values. Either way, the middle manager should be aware of the need to integrate technology and interactive capabilities into further marketing techniques. This can go a long way towards achieving competitive advantage."

Sample of Sources Used:

  • "Coca-Cola Mission." 2007:
  • Evans, James. Management and Strategy. 2006: McGraw Hill. New York, NY.
  • Ghemalat, Pankaj and Bradley, Stephen, and Mark, Ken. "Wal-Mart Stores in 2003." 09/18/03.
  • Jabbonsky, Larry. "Higher learning. ("Cola Wars Continue: Coke versus Pepsi in the 1990s," a report on the soft drink industry)." Beverage World v114.n1583 (Jan 1995): pp6(1).
  • Oztelberger, Leanne and Volann, Eric and Bussemma, Kevin Kaur, Manvinder. "System Definition." 2007:

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