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In this article, the writer provides a background and overview to the Brady Corporation that was founded in 1914. The writer discusses that the $500 million firm was growing internally and by acquisition and had an important relationship directly with the consumer, yet also relied heavily on distributors. The writer explains that therefore the company needed an e-business to maintain both relationships.
From the Paper:The Brady Corporation was founded in 1914 and manufacturers signs, bar-coding equipment, labels, and other similar products and is based in Milwaukie, Wisconsin. The company has over 3,000 employees in 20 countries and sells its products to over 70 countries globally. Brady conducted business through three different groups: "Identification Solutions & Specialty Tapes (ISST), Graphics, and Direct Marketing" ..."
Cite this Analytical Essay:
The Brady Corporation and E-Business (2007, December 01) Retrieved December 09, 2022, from https://www.academon.com/analytical-essay/the-brady-corporation-and-e-business-136652/
"The Brady Corporation and E-Business" 01 December 2007. Web. 09 December. 2022. <https://www.academon.com/analytical-essay/the-brady-corporation-and-e-business-136652/>