The Benign Nature of the Global Media
This paper examines the nature of global media as a force of homogenization of culture, and considers its relation to post-industrial society and the free market.
# 145194 | 1,811 words | 9 sources | APA | 2009 |
Published by Shaad on Oct 28, 2010 in Communication (Mass Media) , Sociology (Media and Society) , Film (General) , Economics (Globalization)
$19.95 Buy and instantly download this paper now
This essay argues that global media leads to a homogenization of culture and that the process is a benign one. It shows that the global media only function in a free market, and further argues that the free market respects the multiplicity of cultures. In order to make this point, it considers the historical emergence of mass media from its beginnings in servicing the public sphere. Using Weber's analysis of post-industrial society, it shows how market-driven efficiency gave rise to the multinational corporation and a more benign global media in the interests of globalization. The writer shows that globalization is an integrative rather than a dictatorial process, and thereby refutes the arguments of cultural imperialism. Finally, the writer demonstrates how globalization works as a force of emancipation in the developing world, where otherwise local regimes contrive to stifle democracy and the public sphere.
From the Paper:"Globalization is also a process of homogenization of culture, and the global media become the principal means by which this culture finds realization. This point can be made by a critical analysis of the emergence of global media through history. Through the term homogenization it is implied that the resultant culture is both neutral and benign. The counter-argument is that globalization represents cultural imperialism, and in which American culture forces itself on the rest of the world. But it can easily be shown that the true agency of globalization is the free market. It is often argued that the US is responsible for foisting liberalization and free-marketism on other nations, but this is an unreasonable stance, especially so considering that those who make it are not opposed to the free market par se. A free market is by definition something that cannot be imposed. If native cultures tend towards homogenization through the free market it is only because these cultures have freely participated in it. This essay first considers Weber's analysis of post-industrial society, and how it imposes market-driven efficiency as the principal mode."
Sample of Sources Used:
- Alexander, V. D. (2003) Sociology of the arts: exploring fine and popular forms, Wiley-Blackwell, Oxford.
- Bell, D. (1973) The coming of post-industrial society: a venture in social forecasting, Basic Books, New York.
- Curran, J., & Park, M. J. (2000). De-Westernizing media studies, Routledge, London.
- Herman, E. S., McChesney, R. W. (2001) The global media: the new missionaries of corporate capitalism, Continuum International Publishing Group, London.
- Korzenny, B. A. (2005) Hispanic marketing: a cultural perspective, Butterworth-Heinemann, London.
Cite this Analytical Essay:
The Benign Nature of the Global Media (2010, October 28) Retrieved July 15, 2020, from https://www.academon.com/analytical-essay/the-benign-nature-of-the-global-media-145194/
"The Benign Nature of the Global Media" 28 October 2010. Web. 15 July. 2020. <https://www.academon.com/analytical-essay/the-benign-nature-of-the-global-media-145194/>