Strategic Marketing Management Planning Analytical Essay

A look at different strategic marketing management planning as applied to Wal-mart, IBM and Yahoo.
# 151604 | 2,675 words | 5 sources | APA | 2012 | US
Published on Jul 04, 2012 in Business (Companies) , Business (Management) , Business (Marketing)


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Description:

This paper supports Wal-Mart's cost leadership strategy because of its advantage over other strategies as demonstrated by Porter's models. Next, the author uses the Boston Consulting Group matrix to support IBM's cost leadership strategy based on the generic strategy model. The paper recommends a market penetration and cost leadership strategy for Yahoo as supported by a Gannt chart analysis. Several charts, figures and an extensive use of bullet points are featured in this paper.

Table of Contents:
Wal-Mart
Wal-Mart's Successful Porter's Generic Strategy Model
Porter's Generic Strategy Model
Cost Leadership
Differentiation Strategy
Focus/Segmentation Strategy
Alternative Strategies from Porter's Model Ignored by Wal-Mart
Differentiation Strategy
Differentiation in Calculates
Focus Strategy
SWAT Analysis
IBM
IBM'S Differentiation before 1980
The Boston Consulting Group Matrix
Dogs
Question Marks
Cash Cows
BCG Recommendation of Gerstner's Actions
Cost Leadership
Yahoo
Recommended Strategy Yahoo Could Have Used
Vision
Mission
Objectives
Gunnt Chart
Stakeholder
Force Field Analysis

From the Paper:

"From the case study, it is clear Yahoo never had a precise strategy to enable the company's in the day-to-day operations. The major stakeholders never incorporated a clear strategy based on both the Porter's generic strategy and Ansoff matrix models. The company needs to push its existing products such as paid placements, paid ads, promotional ads and direct marketing in their current market. In addition, it should refocus on development of new market for these products. The proposed acquisition of Time Warner and eBay would have offered a unique opportunity for this process. Yahoo needs to focus on new products targeted at its existing market this is an effective way of retaining existing customers as well as acquiring new ones. Yahoo has shown efforts towards diversification, but not by acquiring existing products rather than developing new ones. Yahoo should develop new products built on its own platform to solidify its position in the diverse and fast changing internet market.
"In addition, the internet magnate could have incorporated several strategies to ensure the firm took the right direction to be the top internet firm. The best strategy Yahoo could have used was a wide market penetration using cost leadership method."

Sample of Sources Used:

  • Grant, R. M., 2010. Contemporary Strategy Analysis. New York: John Wiley and Sons.
  • Hendry, H., 2012. The Perils of monoculture of managers. Financial Times, 9 May.
  • Kald, M., Nilsson, F. & Rapp, B., 2002. On strategy and management control: The importance of classifying the strategy of the busuness. British Journal of management, 11(3), pp. 197-212.
  • Mintzberg, H., Ahlstrand, B. & Lampel, J. B., 2008. Strategic Safari: the complete guide through the wildes of strategic management. New York: Prentice Hall/Financial Times.
  • Stacey, R. D., 2007. Strategic Management and Organisational. 5 ed. New York: Pearson Education.

Cite this Analytical Essay:

APA Format

Strategic Marketing Management Planning (2012, July 04) Retrieved December 07, 2019, from https://www.academon.com/analytical-essay/strategic-marketing-management-planning-151604/

MLA Format

"Strategic Marketing Management Planning" 04 July 2012. Web. 07 December. 2019. <https://www.academon.com/analytical-essay/strategic-marketing-management-planning-151604/>

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