Strategic Management Analysis of Dell Corporation Analytical Essay by Nicky

A strategic analysis of Dell Computer Corporation and its business processes.
# 151093 | 1,048 words | 6 sources | APA | 2012 | US
Published on May 22, 2012 in Business (Companies) , Business (Management)


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Description:

The paper explains that for Dell Computer Corporation to stay relevant to its customers, the long-standing request from corporate accounts to integrate services order modules on the same purchase order as hardware purchases must be met. The paper discusses Dell's plan to augment the Dell value chain by creating services order modules with suppliers, and then integrating those suppliers into the Just-in-Time (JIT) supplier workflows. The paper then presents specific strategies for Dell to retain its competitiveness in the corporate accounts market. Several figures are included in the paper.

Outline:
Background
Analysis and Weighting of Specific Customer Needs
Positioning Statement
Audit of Services Integration into the Dell Quote-to-Order Process
Management Agenda

From the Paper:

"Relying on the concept of the value chain (Porter, 1986) to assess how best to integrate service order modules into the supply chain, logistics and fulfillment processes an audit has been completed of the Dell Quote-to-Order process. Immediately apparent from this audit is the need to better communicate with corporate accounts as to their existing service levels. The implications of ordering additional services for those corporate accounts with service contracts require a redefinition of the quote-to-order process. Complicating this workflow are the varying service requirements for laptops, PCs, servers and Storage Area Networks (SANs). For service order modules to be accurately configured, marketing, master scheduling and engineering need to have close collaboration with one another. As corporate accounts require analytics, the real-time integration of these departments is necessary to produce accurate metrics that will be reported on customers' dashboards.
"Completing the audit of the Dell quote-to-order process reveals significant opportunity for improvement and the need for services-based redefinition of engineering processes as well. Value chain analysis illustrates the strategic weaknesses of firms, most notably when collaboration has the potential to fail (Grant, 2002). That is exactly what is happening in the Dell Quote-to-Order process as the company attempts to sell services on the same purchase order as their systems."

Sample of Sources Used:

  • Roman Kapuscinski, Rachel Q Zhang, Paul Carbonneau, Robert Moore, and Bill Reeves. 2004. Inventory Decisions in Dell's Supply Chain. Interfaces 34, no. 3, (May 1): 191-205.
  • M. Robert Grant (Contemporary Strategy Analysis ),2002, 6th Edition. Blackwell Publishers. Malden, MA. ISBN 978-1-4051-6308-8
  • David L. Levy 1997. Lean Production in an International Supply Chain. Sloan Management Review 38, no. 2, (January 1): 94-102.
  • P T Andy Ng, Dawei Lu, C K Li, and H Y Harry Chan. 2005. Strategic lessons of value migration in IT industry. Technovation 25, no. 1, (January 1): 45-51.
  • Porter, Michael E. 1986. Changing Patterns of International Competition. California Management Review 28, no. 2, (January 1): 9.

Cite this Analytical Essay:

APA Format

Strategic Management Analysis of Dell Corporation (2012, May 22) Retrieved October 24, 2020, from https://www.academon.com/analytical-essay/strategic-management-analysis-of-dell-corporation-151093/

MLA Format

"Strategic Management Analysis of Dell Corporation" 22 May 2012. Web. 24 October. 2020. <https://www.academon.com/analytical-essay/strategic-management-analysis-of-dell-corporation-151093/>

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