Starbucks Analytical Essay by cee-cee

Starbucks
Analyzes the importance of new product development in Starbucks' overall marketing strategy.
# 107770 | 1,265 words | 3 sources | MLA | 2008 | US
Published on Sep 12, 2008 in Business (Companies) , Business (Marketing)


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Description:

This paper explains the importance of the fear factor in Starbucks' new product development strategy. Not only does Starbucks have a fear of its competitors but also a fear that the company will no longer be regarded as an innovative, market leader with a proactive approach but rather as a company trailing along in a reactive manner. The author points out that sources for new product ideas, which are particularly important to Starbucks, are customer feedback and the internal staff. The paper stresses that the distribution and the way services are promoted are important part of Starbucks' new product development strategy.

Sample of Sources Used:

  • New Product Marketing Strategy Breakthroughs. On the Internet at http://qdistrategies.com/qprodstrat.htm. Last retrieved on July 17, 2007
  • Starbucks Gossip. On the Internet at http://starbucksgossip.typepad.com/_/2006/04/starbucks_intro.html/ last retrieved on July 17, 2007
  • Starbucks Corporation. On the Internet at http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html. Last retrieved on July 17, 2007

Cite this Analytical Essay:

APA Format

Starbucks (2008, September 12) Retrieved August 18, 2019, from https://www.academon.com/analytical-essay/starbucks-107770/

MLA Format

"Starbucks" 12 September 2008. Web. 18 August. 2019. <https://www.academon.com/analytical-essay/starbucks-107770/>

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