Sports for Disabled Adults Analytical Essay

Evaluates the market for sport opportunities for disabled adults including extreme sports.
# 150430 | 1,420 words | 8 sources | APA | 2012 | GB
Published on Feb 16, 2012 in Business (Marketing) , Medical and Health (General) , Sport (General)

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This paper identifies the potential size of the sport market for disabled adults including extreme sports and three key organisations as examples of organizations now providing such activities in the UK and the US. Next, the author concludes that the market is less developed in the UK than the size of the market potential indicates and that by far the most significant company is the Calvert Trust although its focus seems to be on disabled children. The paper recommends that companies such as Paradox Sports in the USA that uses a combination of voluntary funding and traditional business models, could coordinate a vast variety of sports for all categories of disabilities including extreme sports to be located on the Continent.

Table of Contents:
Target Market - Current Numbers of Disabled People in UK
Availability of Sports for Disabled People
The Calvert Trust
UK Government Schemes
Paradox Sports
Analysis - What is Missing?

From the Paper:

"It is important to bear in mind that with the London Olympics in 2012 there is a significant push at the moment for including disabled people in the push for more sport in the UK. Hugh Robertson, the shadow minister for sport has supported this idea, saying "The most important legacy commitment from London 2012 is our pledge to use the Olympics to get more people playing sport. A key component of this is the delivery of high quality coaches. Sport provides a particularly important opportunity for anyone with a disability; it is why I strongly endorse the Federation of Disability Sport's 'Sports for All' campaign." (English Federation of Disability Sport 2010). This in itself represents a considerable opportunity as the issue of sport in the community and access to sport is something which is becoming increasingly politicised. There is therefore likely to be considerable accessible press coverage of such ideas, particularly where they can gain the support of notable charities such as those outlined.
"There is a considerable available market for focusing on disabled adults who are either blind, suffer from minor work related disabilities, or who may be over 60. These are the overlooked disabled people in British society, and there is likely to be a market where such people can be encouraged to become physically active once again."

Sample of Sources Used:

  • Calvert Trust (2010, March 8). Calvert Trust Home. Keswick, Cumbria: The Calvert Trust. [] 08/03/2010
  • The Calvert Trust (2010). 2010 Tariff. Keswick: The Calvert Trust.
  • Disability Rights Commission (2005). UK Disability Statistics. London: Disability Rights Commision.
  • Robertson, Hugh. (2010) Why I think Sports For All is worthwhile, London, English Federation of Disability Sports
  • RNIB. (2010) Recommended Holiday Companies for the blind London, RNIB

Cite this Analytical Essay:

APA Format

Sports for Disabled Adults (2012, February 16) Retrieved April 04, 2020, from

MLA Format

"Sports for Disabled Adults" 16 February 2012. Web. 04 April. 2020. <>