Specialty Mass Merchandisers Analytical Essay by Top Papers

Specialty Mass Merchandisers
This paper looks at specialty mass merchandising in the retail market.
# 130654 | 750 words | 0 sources | APA | 2006 | US
Published on Dec 01, 2006 in Business (Management) , Business (Marketing)


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Description:

This document discusses the mass and specialty mass merchandising retailing segment. The writer discusses that mass and specialty mass merchandisers are very successful at taking market share but could, potentially suffer from a marketing backlash as local communities see their small-town retailers swallowed or shut down. The writer maintains that mass merchandisers need to reinvest in core competencies such as technology, volume, and product variety.

Cite this Analytical Essay:

APA Format

Specialty Mass Merchandisers (2006, December 01) Retrieved January 30, 2023, from https://www.academon.com/analytical-essay/specialty-mass-merchandisers-130654/

MLA Format

"Specialty Mass Merchandisers" 01 December 2006. Web. 30 January. 2023. <https://www.academon.com/analytical-essay/specialty-mass-merchandisers-130654/>

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