Specialty Mass Merchandisers Analytical Essay by Top Papers

This document discusses the mass and specialty mass merchandising retailing segment. The writer discusses that mass and specialty mass merchandisers are very successful at taking market share but could, potentially suffer from a marketing backlash as local communities see their small-town retailers swallowed or shut down. The writer maintains that mass merchandisers need to reinvest in core competencies such as technology, volume, and product variety.