Southwest Airlines Culture and Management Analytical Essay by Nicky

An in-depth analysis of Southwest Airlines' culture, management and competitive advantage.
# 146425 | 3,195 words | 24 sources | APA | 2010 | US
Published on Dec 26, 2010 in Business (Companies) , Business (Management)

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The paper looks at the organizational struture of Southwest Airlines and provides a cultural assessment of the organization. The paper then provides an external and internal analysis of the company as well as an assessment of its management and leadership. The paper demonstrates how Southwest Airlines utilizes decision-making, exceptional internal communications, and an effective use of unique and highly differentiated leadership styles to attain profitable performance in one of the world's most competitive industries.

Organizational Structure
Cultural Assessment of Southwest Airlines
Southwest Airlines External Analysis
Southwest Airlines Internal Analysis
Southwest Airlines Strategic Issues Impacting Morale
Assessment of Southwest Airlines Management and Leadership

From the Paper:

"First, the culture has become ingrained with the values of being one based on a high-trust, high knowledge and this continues today with a culture committee that rotates employees from each business unit and department to keep it relevant and updated to the needs of the company (Laszlo, 1999). Second, the company's approach to managing for exceptional service continues with more awards and recognition being given to employees who deliver exceptional service to customers. In an industry where customer expectations have risen while quality of service has degraded over recent years, Southwest's approach on giving employees the freedom to serve customers is revolutionary (Kochan, 2006)."

Sample of Sources Used:

  • Sunil Babbar, Xenophon Koufteros. (2008) The human element in airline service quality: contact personnel and the customer. International Journal of Operations & Production Management, 28(9), 804-830. Retrieved March 9, 2009, from ABI/INFORM Global database. (Document ID: 1534564061).
  • Terry Bacon (2004). You are how you behave: customers can't be fooled. The Journal of Business Strategy, 25(4), 35-40. Retrieved March 8, 2009 from ABI/INFORM Global database. (Document ID: 678131631).
  • Trebor Banstetter. (10 February). Southwest Airlines testing onboard WIFI. McClatchy Retrieved March 7, 2009, from ABI/INFORM Dateline database. (Document ID: 1643002901).
  • Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader, Thomas Dotzel. (2006). Creating New Markets Through Service Innovation. MIT Sloan Management Review, 47(2), 56. Retrieved March 8, 2009, from ABI/INFORM Global database. (Document ID: 994490961).
  • Christine Birkner. (2008, September). Hedges in flight. Futures, 37(10), 68-69. Retrieved March 9, 2009, from ABI/INFORM Global database. (Document ID: 1545793541).

Cite this Analytical Essay:

APA Format

Southwest Airlines Culture and Management (2010, December 26) Retrieved November 30, 2022, from

MLA Format

"Southwest Airlines Culture and Management" 26 December 2010. Web. 30 November. 2022. <>