Southwest Airlines Analytical Essay by Peter Pen

This paper explains that Southwest Airlines' company-wide goal of excellent customer satisfaction resulted in the implementation of new ideas of the founders, such as pioneering "ticket-less travel". The author points out that the corporate strategy is to build consumer loyalty by creating a work environment that promotes passengers seeing employees who are truly happy and having a good time on the job. The paper recommends that Southwest Airlines should continue to follow its current marketing strategy with the lowest fares, on-time flights, routine replacement and service of its extensive fleet, the usual in-flight snacks and beverages and, most important of all, the continued promotion of Southwest Airlines current corporate culture.

Table of Contents:
Historical Overview of Southwest Airlines
SWOT Analysis
Analysis of Strengths
Analysis of Weaknesses
Analysis of Opportunities
Analysis of Threats
Corporate Strategy Analysis
Corporate Strategy & Marketing Plan
Recommendations