Southwest Airlines Analytical Essay by Peter Pen

Southwest Airlines
This paper discusses the history, SWOT analysis, strategy, structure and expectations for the success of Southwest Airlines.
# 97990 | 1,830 words | 7 sources | MLA | 2007
Published on Sep 05, 2007 in Business (Companies) , Business (Marketing)

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This paper explains that Southwest Airlines' company-wide goal of excellent customer satisfaction resulted in the implementation of new ideas of the founders, such as pioneering "ticket-less travel". The author points out that the corporate strategy is to build consumer loyalty by creating a work environment that promotes passengers seeing employees who are truly happy and having a good time on the job. The paper recommends that Southwest Airlines should continue to follow its current marketing strategy with the lowest fares, on-time flights, routine replacement and service of its extensive fleet, the usual in-flight snacks and beverages and, most important of all, the continued promotion of Southwest Airlines current corporate culture.

Table of Contents:
Historical Overview of Southwest Airlines
SWOT Analysis
Analysis of Strengths
Analysis of Weaknesses
Analysis of Opportunities
Analysis of Threats
Corporate Strategy Analysis
Corporate Strategy & Marketing Plan

From the Paper:

"In 1971, Rollin King, who owned and operated a small commuter airline, and Herb Kelleher brought their ideas together about starting an airline. Their plan was very simple: Focus on customer service, provide low, affordable airfares, and fly to smaller, regional airports that are missed by the larger airlines. Over the years, Southwest Airlines has built its airline empire from flying routes solely in Texas, then eventually to more southwestern regions, to destinations all over the United States. Today, Southwest Airlines is one of the top five major airlines, flies to more than 54 cities ..."

Sample of Sources Used:

  • Airline Deregulation Act of 1978.
  • American Airlines
  • Evans, James R., and William M. Lindsay. The Management and Control of Quality. 6th ed. Eagan, MN: Thomson Southwestern, 2005.
  • Federal Aviation Administration
  • Forbes

Cite this Analytical Essay:

APA Format

Southwest Airlines (2007, September 05) Retrieved December 02, 2023, from

MLA Format

"Southwest Airlines" 05 September 2007. Web. 02 December. 2023. <>