Southwest Airlines Analytical Essay by Top Papers

This paper examines the strengths, weaknesses, opportunities and threats relevant to the economic and demographic dimension and the high degree of rivalry in the airline industry is also mentioned. The paper asserts that Southwest has considerable opportunity to grow and expand but should continue its methodical growth strategy due to the current global economic contraction as well as the ongoing spike in jet fuel costs. The paper discusses how Southwest's business level strategy is one based on cost leadership and this cost approach to the market should continue into the foreseeable future. The paper recommends that while the company might take advantage of the financial difficulties that other carriers are experiencing in order to expand its fleet of aircraft or purchase a smaller competitor outright, it should do so only in cases that these additions complement its low cost/low-fare approach.