Sony Marketing Analytical Essay by The Research Group

Sony Marketing
An audit of the marketing strategies of the Sony Corporation.
# 70010 | 4,830 words | 18 sources | APA | 2005 | US
Published on Dec 01, 2005 in Business (Marketing)

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This paper is a marketing audit of the Sony Corporation. The paper provides a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Sony's marketing, culture, technology, strategies and tactics. The paper concludes with its recommendations for Sony's future marketing strategies.

From the Paper:

"The Sony Corporation has a long history of innovative development, strong branding and excellent quality, which has made it a technological leader for many years. Sony's family-like organizational culture, where employees are ..."

Cite this Analytical Essay:

APA Format

Sony Marketing (2005, December 01) Retrieved June 01, 2023, from

MLA Format

"Sony Marketing" 01 December 2005. Web. 01 June. 2023. <>