Sony Marketing Analytical Essay by The Research Group
Sony Marketing
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Description:
This paper is a marketing audit of the Sony Corporation. The paper provides a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Sony's marketing, culture, technology, strategies and tactics. The paper concludes with its recommendations for Sony's future marketing strategies.
From the Paper:
"The Sony Corporation has a long history of innovative development, strong branding and excellent quality, which has made it a technological leader for many years. Sony's family-like organizational culture, where employees are ..."Cite this Analytical Essay:
APA Format
Sony Marketing (2005, December 01)
Retrieved June 01, 2023, from https://www.academon.com/analytical-essay/sony-marketing-70010/
MLA Format
"Sony Marketing" 01 December 2005.
Web. 01 June. 2023. <https://www.academon.com/analytical-essay/sony-marketing-70010/>