Sony Cyber Shot-DSC-W300 Black Analytical Essay by Nicky

Sony Cyber Shot-DSC-W300 Black
A descriptive analysis of the Sony Cybershot DSC-W300 black camera, and its marketing direction within the Sony Corporation.
# 146878 | 1,020 words | 6 sources | APA | 2011 | US


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Description:

This paper focuses on the Sony Cybershot DSC-W300 black camera and its creator, the Sony Corporation, which operates in a highly dynamic industry, characterized by rapid changes and technological advancements. The company attempts to stand out from its competitors by differentiation, the paper notes, which is a difficult proposition in the electronics industry. The paper also discusses the rapid product life cycle, explaining that players in the electronics or telecommunications industry must continually strive to advance their products, services, and technologies to keep up with the new emergent demands; this establishes the rapid and dynamic rhythm of the industry and explains the modifications in product life cycle. The camera is analyzed with Boston Consulting Group Growth-Share Matrix, which asserts that the Sony Cybershot could be considered a cash cow. The paper concludes with a SWOT analysis.

Outline:
Strategic Group Analysis
Product Life Cycle
Boston Consulting Group Growth-Share Matrix
SWOT Analysis
References

From the Paper:

"Historically, the PLC of digital cameras required massive investments in development, launch onto the market, growth, support at maturity stages and revival in decline. Today, most of the investments are made in development, introduction and sales. Sony and its competitors understood the futility of trying to support a declining product in an era of rapid technological innovations. As such, most of the financial resources and time is spent on research and development of newer technologies and their integration within products that will further increase customer satisfaction."

Sample of Sources Used:

  • Kim, K.A., 2002, Global Corporate Finance: Text and Cases, Wiley-Blackwell, ISBN 0631229515
  • Nellis, D., Parker, D., 2006, Principles of Business Economics, 2nd Edition, Pearson Education, ISBN 0273693069
  • Wilson, R.M.S., Gilligan, C., 2005, Strategic Marketing Management: Planning, Implementation and Control, 3rd Edition, Butterworth-Heinemann, ISBN 0750659386
  • 2007, The BCG Growth-Share Matrix, Net MBA, http://www.netmba.com/strategy/matrix/bcg/ last accessed on March 19, 2009
  • 2009, Sony Corporation, Hoovers, http://www.hoovers.com/sony/--ID__41885--/free-co-factsheet.xhtml last accessed on March 19, 2009

Cite this Analytical Essay:

APA Format

Sony Cyber Shot-DSC-W300 Black (2011, January 22) Retrieved April 10, 2020, from https://www.academon.com/analytical-essay/sony-cyber-shot-dsc-w300-black-146878/

MLA Format

"Sony Cyber Shot-DSC-W300 Black" 22 January 2011. Web. 10 April. 2020. <https://www.academon.com/analytical-essay/sony-cyber-shot-dsc-w300-black-146878/>

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