Shoppers Drug Mart Internal Scan Analytical Essay by Top Papers

The paper reveals that in the midst of retail turmoil across North America, Shoppers Drug Mart is an inspiring retail success story. The paper relates that Shoppers Drug Mart currently runs 1,149 retail locations and enjoyed 2008 sales of $9.4B, the highest in the company's history (Annual Highlights 2008, para 1), moreover, quarterly results so far in 2009 indicate that Shoppers Drug Mart's momentum is continuing even in the depths of the downturn. This paper conducts an internal scan of Shoppers Drug Mart, paying particular attention to its retail mix elements-product selection, price, store image and promotion, place, and management-in order to explain the company's success. The conclusion is that Shoppers Drug Mart's bold SKU moves and organic retailing strategy are the main factors responsible for the company's success. However, this conclusion is subject to change if the business press learns more about Shoppers Drug Mart, which, the paper relates, unfortunately remains shrouded in much operational mystery.