Semiotics and Communication Theory Analytical Essay by Top Papers

Semiotics and Communication Theory
An analysis of the coding, discourse and biopower in the "Obay" advertising campaign.
# 138426 | 1,000 words | 3 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Communication (General) , Advertising (General)


$19.95 Buy and instantly download this paper now

Description:

IThe paper relates that in terms of media, meaning is not simply transmitted; signals and meaning are communicated using codes and systems that are created, negotiated and transformed through social practices. The paper explores sign systems and representational practices, using the politics of representation through interplay of creation and assessment. The paper analyzes the "Obay" advertising campaign, in terms of coding, discourse and biopower, along with a general assessment of the campaign's communication techniques and intentions.

From the Paper:

"In terms of media, meaning is not simply transmitted. Signals and meaning are communicated using codes and systems that are created, negotiated and transformed through social practices. The present paper explores sign systems and representational practices, using the politics of representation through interplay of creation and assessment. The media object under analysis is the "Obay" advertising campaign, which will be investigated in terms of coding, discourse and biopower, along with a general assessment of the campaign's communication..."

Cite this Analytical Essay:

APA Format

Semiotics and Communication Theory (2008, December 01) Retrieved January 28, 2022, from https://www.academon.com/analytical-essay/semiotics-and-communication-theory-138426/

MLA Format

"Semiotics and Communication Theory" 01 December 2008. Web. 28 January. 2022. <https://www.academon.com/analytical-essay/semiotics-and-communication-theory-138426/>

Comments