Saudi Arabian Airlines Operations Management Analytical Essay by Hans

An analysis of the operations management considerations at Saudi Arabian Airlines.
# 149880 | 2,302 words | 11 sources | APA | 2010 | GB
Published on Jan 09, 2012 in Business (Companies) , Business (Marketing) , Business (Applied Operations)


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Description:

The paper identifies the business objectives of Saudi Arabian Airlines and considers the what's and how's of the company in a tabular format. The paper also provides a house of quality model in order to analyse the operations of the company and make recommendations for improvements. The paper includes a look at how key performance indicators (KPIs) can be implemented in the business. A table is included in this paper.

Outline:
Introduction and Business Objectives
What's and How's Tables
Data Collection
House of Quality (HoQ)
Recommendations
Key Performance Indicators (KPI's)

From the Paper:

"From a legal entity and ownership perspective the company is currently part of the way through a transition. Initially, the business had like many in the sector been a state owned enterprise, however, in recent years, the business has been split up into strategic business units which are individually being privatised, with the cargo division forming the largest floatation to date (CAPA 2009). Despite the ongoing privatisation, the main operations for the time being remain within the public sector. As such, the business based upon its strategic business units may be seen as having a number of corporate objectives. The primary objectives of the business may be seen as the need to provide a full service passenger transportation service on a global scale. The basic provision is supported by additional services provided by strategic business units operating baggage handling services and the company's catering division. Both of these divisions may be seen as adding value to the basic service and showing a distinct difference in business models than might be seen at the budget end of the market as operated by Ryan Air or Easyjet. Considering these factors one may also at this point make a judgment about the nature of Saudi Airlines over competitive strategy. In relation to Porter's (2004) three generic strategies one can see that Saudi Airlines is clearly following a differentiated strategy focusing on differentiating its product offering superior levels of service rather than concentrating on a low cost strategy as in the cost leadership model."

Sample of Sources Used:

  • Brassington, F, Pettitt, S. 2006. Principals of marketing. 4nd ed. Harlow: FT Prentice Hall.
  • CAPA. 2009. Saudi Arabian Airlines' privatisation moves along with completion of cargo division. Available online at: http://www.centreforaviation.com/news/2009/04/17/saudi-arabian-airlines-privatisation-moves-along-with-completion-of-cargo-division/page1 [Accessed on 23/05/10].
  • Christopher, M. 2005. Logistics and supply chain management: creating value-adding networks. 3rd ed. Harlow: FT Prentice Hall.
  • Hall, R. 2009. Brilliant marketing. Harlow: Pearson Prentice Hall.
  • Jobber, D. 2007. Principles and practice of marketing. 5th ed. London: McGraw Hill.

Cite this Analytical Essay:

APA Format

Saudi Arabian Airlines Operations Management (2012, January 09) Retrieved January 17, 2020, from https://www.academon.com/analytical-essay/saudi-arabian-airlines-operations-management-149880/

MLA Format

"Saudi Arabian Airlines Operations Management" 09 January 2012. Web. 17 January. 2020. <https://www.academon.com/analytical-essay/saudi-arabian-airlines-operations-management-149880/>

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