Rewards Systems at Dunkin' Donuts Analytical Essay by Nicky

An assessment of the motivation and rewards systems at Dunkin' Donuts.
# 151261 | 1,503 words | 3 sources | APA | 2012 | US
Published on May 31, 2012 in Business (Companies) , Business (Human Resources) , Psychology (Motivation Studies)

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The paper describes the position of cashier/donut finisher at Dunkin' Donuts and looks at the motivation and rewards systems in place. The paper finds that the company's job design, rewards and motivations systems are all geared towards meeting minimum standards rather than maximizing results, and as a consequence, cashier/finishers lack the motivation to perform to their highest level. The paper asserts that stronger use of goal-setting would improve performance, productivity and job satisfaction among cashier/finishers at Dunkin' Donuts.

Job Description
Motivation and Rewards Systems
Company-wide Rewards

From the Paper:

"Both of these methods demonstrate a high degree of extrinsic motivation at Dunkin' Donuts. This is necessary because the cashier/finisher position lacks self-management. The company and its franchisees determine and control tightly every aspect of the job, from setting employee appearance standards to enforcing standards with respect to the workstation and the tasks. This high degree of extrinsic control must be matched with a high degree of extrinsic motivation.
"However, the motivators used by Dunkin' also demonstrate a degree of intrinsic motivation. The company relies upon workers' desire to be a part of a successful team and upon the workers' desire to impress their bosses for motivation. Among Dunkin' cashiers who do not have these intrinsic traits, the company is forced to rely more on extrinsic punishment as motivation rather than extrinsic reward. That said, because the position is tightly controlled, the overriding theme is of low intrinsic motivation and relatively tight control by the company."

Sample of Sources Used:

  • Job Posting: Dunkin' Donuts Crew Member. Retrieved October 17, 2009 from
  • No author. (2007). Maslow's Hierarchy of Needs. Retrieved October 17, 2009 from
  • No author. (2008). Dunkin' Donuts rewards "brilliant bagel behavior". Incentive Performance Center. Retrieved October 17, 2009 from

Cite this Analytical Essay:

APA Format

Rewards Systems at Dunkin' Donuts (2012, May 31) Retrieved May 28, 2023, from

MLA Format

"Rewards Systems at Dunkin' Donuts" 31 May 2012. Web. 28 May. 2023. <>