Revitalizing Citadel Broadcasting Company Analytical Essay by Nicky

Revitalizing Citadel Broadcasting Company
A discussion of the problems faced by Citadel Broadcasting Company.
# 128716 | 1,034 words | 2 sources | APA | 2010 | US
Published on Aug 04, 2010 in Business (Companies) , Communication (Mass Media) , Business (Business Plans)

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This paper analyzes and suggests solutions to the problems faced by Citadel Broadcasting Company, which owns many broadcast radio stations. First, the paper examines the causes of the problems faced by the company. This is followed by a detailed description of Citadel Broadcasting Company. Then the paper analyzes why share prices of Citadel have declined recently, suggesting several reasons. Four steps are suggested for improving Citadel's revenue. The paper concludes that if management follows these step the company could establish a financial report that would entice investors.

From the Paper:

"The cause of the problem is that many times perception is reality. The general perception of broadcast radio is that it is less a viable commodity than it formerly was. This is due to the fact that the number of individuals listening to broadcast radio has been steadily dropping over the last few years. Since the rates that radio broadcast stations can charge their advertisers are based on the amount of listeners, this decline directly affects radio's bottom line."

Sample of Sources Used:

  • Citadel; (2008) Fact Sheet,, accessed November 12, 2008
  • Citadel Broadcasting Company; (2008) Form 10Q,, accessed November 12, 2008

Cite this Analytical Essay:

APA Format

Revitalizing Citadel Broadcasting Company (2010, August 04) Retrieved February 28, 2020, from

MLA Format

"Revitalizing Citadel Broadcasting Company" 04 August 2010. Web. 28 February. 2020. <>