Retail Segmentation and Target Marketing Analytical Essay by Top Papers

Retail Segmentation and Target Marketing
An examination of the marketing approach of a jet ski rental operation located in Key Biscayne, Miami.
# 142162 | 2,500 words | 0 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)


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Description:

This paper looks at a jet ski rental operation located in Key Biscayne, Miami (Florida). This business is described as a product-oriented business insofar as it is primarily committed to renting out jet skis and boats to customers; however, it is a service-oriented business also to the extent that it also takes care of boats and jet skis. The paper provides a detailed examination of the business' marketing approach and what improvements need to be undertaken if things are to get better for the company. The paper explains that the market segments the company should be targeting can be described as one and the same: vigorous, physically active young professionals (upper-income earners) who want some fun - and, within that, young males with above-average incomes who are looking for a fun pursuit that also conveys to others virility, status, and allows them to get away from the pressures of work for a time.

From the Paper:

"This paper looks at a jet ski rental operation located in Key Biscayne, Miami (Florida). This business may be described as a product-oriented business insofar as it is primarily committed to renting out jet skis and boats to customers; however, it is a service-oriented business also to the extent that it also takes care of boats and jet skis. What follows is a detailed examination of the business' marketing approach and what improvements need to be undertaken if things are to get better for the..."

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APA Format

Retail Segmentation and Target Marketing (2008, December 01) Retrieved December 06, 2019, from https://www.academon.com/analytical-essay/retail-segmentation-and-target-marketing-142162/

MLA Format

"Retail Segmentation and Target Marketing" 01 December 2008. Web. 06 December. 2019. <https://www.academon.com/analytical-essay/retail-segmentation-and-target-marketing-142162/>

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