Reebok: A SWOT Analysis Analytical Essay by Master Researcher

Reebok: A SWOT Analysis
A SWOT analysis of the sportswear company, Reebok.
# 34788 | 1,150 words | 2 sources | MLA | 2002 | US
Published on Sep 30, 2003 in Business (Companies)

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This paper provides a SWOT analysis of Reebok, a major player in sports and fitness products. The paper explores the strengths, weaknesses, opportunities and threats facing the company and highlights how it is important for the company both to keep pace with the changing market trends and to focus on its management. The paper predicts that if Reebok keeps progressing the way it is, it will come close to the market leader, Nike.

From the Paper:

"Reebok is very well known name in sports and fitness products. They offer a very impressive variety of footwear and apparel mainly with sports look and there is another business, which manufactures apparel and footwear for casual use. The company is not very old, it was incorporated in 1979 but already it has gained the reputation as one of the most successful companies in the business of sports wear. Their main competitor is of course another major company in this line of business: NIKE. Reebok is a world-class company with global presence and has been sponsoring sports giants for many years now. They have four main divisions, which are responsible for different tasks. These segments are the Reebok Division, which produces all the products with Reebok trademark, the second division is called the Rockport Company, which is actually a subsidiary of Reebok and produces all Rockport brands, the third is the famous Ralph Lauren Footwear Co., Inc., which is responsible for Ralph Lauren and Polo products and the fourth division is called the Greg Norman Division, which manufactures the Greg Norman brand."

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