Radio Kwizera's Communication Paradigm in Tanzania
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This paper uses the story of the "Radio Kwizera" project initiated in 1995 in Tanzania as the background to understanding the different communication paradigms that exist in the world today. The paper examines the two main communication paradigms that are the dominant paradigm and the participatory communication paradigm, and focuses on how the above paradigms would be best suited when designing a communication campaign within a developing country or society structure. The paper then analyzes the communication paradigm that was used in the Radio Kwizera project and tries to comprehend the reasons behind the chosen paradigm. The paper also highlights the loopholes in the paradigm that was chosen in the Radio Kwizera project as well as the drawbacks of each paradigm in general.
From the Paper:"The entire philosophy of development communication is an offshoot of the progressions made by the development industries in the world. There have been numerous names used for it, out of which the most popular ones are 1. Development support communication, 2. Program support communication, 3. Communication for development
"The primary aim of all designs within the development communication philosophy have been designed around persuading people to bring about a change i.e. to make sure that they participate and boost methods that will not only initiate development measures but also sustain them (Tufte and Mefalopulos, 2009).
"There have been quite a few communication models designed over the years with the purpose of helping define the communication model that best suits the demands of development in the modern world. Some of the very first designs, like the model by Lasswell in 1948 for the concept of communication, were all designed around very basic ideas of what communication encompassed i.e. communication being merely a transfer of information in order to instigate a process of change (see figure below). Of course the initial analyses conducted for the success of these processes was based around the observable behavioral and structural changes that occurred for the development of the community. Another popular concepts was the use of the persuasion theory, an offshoot of advertising strategies, in order to instigate the flow of knowledge and necessary information that would boost the development process."
Sample of Sources Used:
- Casmir, F.L. & Asuncion-Lande, N.C. (1989). Intercultural communication revisited: Conceptualization, paradigm building, and methodological approaches. In J.A. Anderson (Ed.), Communication Yearbook 12 (pp 278-309).
- Dagron, A. G. (2001). Making Waves: RADIO KWIZERA. Jesuit Refugee Service (JRS).
- Freire, P. (1983). Pedagogy of the Oppressed. New York: Continuum.
- Lasswell, H. (1948). "The Structure and Function of Communication in Society." In L. Bryson (Ed.), The Communication of Ideas (pp. 37-51). New York, NY: Harper.
- Munyua, A. W. (1998). Radio Kwizera: Sowing the seeds of hope for the refugees of Burundi and Rwanda. InteRadio, Radio Kwizera, JRS.
Cite this Analytical Essay:
Radio Kwizera's Communication Paradigm in Tanzania (2013, May 02) Retrieved March 07, 2021, from https://www.academon.com/analytical-essay/radio-kwizera-communication-paradigm-in-tanzania-153089/
"Radio Kwizera's Communication Paradigm in Tanzania" 02 May 2013. Web. 07 March. 2021. <https://www.academon.com/analytical-essay/radio-kwizera-communication-paradigm-in-tanzania-153089/>