Purchasing Power of the Female Consumer Analytical Essay by Top Papers
Purchasing Power of the Female Consumer
A look at the history, motivations and the future of the purchasing power of the female consumer.
# 144102 | 2,250 words | 8 sources | APA | 2009 |
Published on Dec 01, 2009 in Business (Consumer Behavior) , Women Studies (General)
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The paper argues that women are gaining momentum as one of the most important forces in terms of American purchasing power and their influence on the market is only getting stronger. The paper goes into the history of this market, how the market is responding and other issues.
From the Paper:"In the early nineties, General Motors had a vision. It recognized that the market for cars was changing dramatically, and it wanted to get on board. It's "grassroots" campaign ad for Saturn, a sector of General Motors that was gaining momentum at the time. General Motors decided to market Saturn Models more towards women: making them more style conscious, versatile and getting women to help in representing the model as well as selling the model specifically to women. General Motors found that women responded well to the changes made- the market of the adult woman was an..."
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Purchasing Power of the Female Consumer (2009, December 01) Retrieved March 23, 2023, from https://www.academon.com/analytical-essay/purchasing-power-of-the-female-consumer-144102/
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