Public Opinion and the Media
A discussion about how the media is not only expected to keep an eye out for wrongdoing and to provide a conduit for candidates to convey their messages to the voters, but also plays a large part in guiding the voters' decisions.
# 933 | 1,469 words | 2 sources | 2000 |
Published on Apr 05, 2001 in Communication (Journalism) , Communication (Mass Media) , Political Science (Election and Campaigns) , Political Science (General) , Communication (General)
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From the Paper:"Public Opinion is an elusive and highly changeable current that can veer abruptly. In the electronic republic, where decisions on major issues increasingly require direct public input and participation, the need to understand public opinion has become the central ingredient of politics. The United States is the only democracy that organizes its national election campaign around the television and news media. Once upon a time, the press occasionally played an important part in the nomination of presidential candidates. Now the news media do not entirely determine who will win the nomination, but no candidate can succeed without the press. The press is no longer asked only to keep an eye out for wrongdoing and to provide a conduit for candidates to convey their messages to the voters, but it is also expected to guide the voters' decisions. "
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Public Opinion and the Media (2001, April 05) Retrieved December 05, 2023, from https://www.academon.com/analytical-essay/public-opinion-and-the-media-933/
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