Porter's Five Forces and Strategic Marketing
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In this article, the writer considers whether Porter's Five Forces is an outdated model that no longer has relevance to strategic marketing. The writer concludes that while Porter is insufficient on its own, it provides a framework within which vertical and horizontal environmental factors can be effectively considered.
From the Paper:"Business leaders commit significant resources to the challenge of determining their market strategy and they are provided with numerous analytical models to help them accomplish this. Using these models helps decision makers to feel more comfortable in their choices because these models offer a formal framework through which analysis can be conducted. If the strategy that is chosen fails the decision makers can point to the model and hold it at fault rather than choosing some other ..."
Cite this Analytical Essay:
Porter's Five Forces and Strategic Marketing (2008, December 01) Retrieved December 07, 2019, from https://www.academon.com/analytical-essay/porter-five-forces-and-strategic-marketing-126515/
"Porter's Five Forces and Strategic Marketing" 01 December 2008. Web. 07 December. 2019. <https://www.academon.com/analytical-essay/porter-five-forces-and-strategic-marketing-126515/>