Porter Airlines Analytical Essay by Top Papers

This paper discusses Porter Airlines, a low-cost air carrier operating out of Toronto, Canada that serves Eastern Canada and select markets in the United States such as Chicago and New York. The paper relates that the airline is intent on expanding into Western Canada and the Southern United States into such markets as Florida. The paper notes that Porter is the sole air carrier operating in Toronto City Centre Airport and as such has a great opportunity to capitalize on its relatively quick and easy access to metropolitan Toronto despite relying on a ferry service. The paper discusses how the airline industry, despite being highly regulated in terms of safety monitoring and oversight is fairly deregulated in terms of market access and operations. However, the paper relates that Porter focuses on small, regional markets that can be easily serviced by its single aircraft type which is the Bombardier Aerospace Turboprop Q400 aircraft. The paper recommends that the firm should continue its low-cost operational model but increase its differentiation based on service delivery rather than alternatives such as expanding into higher capacity jet aircraft. Additionally, it should enter into marketing agreements with Disney in order to facilitate its expansion into markets such as Florida.