"Pepsico" Analytical Essay by The Research Group

"Pepsico"
Strategic analysis. Industry overview, competition with Coca-Cola, factors of success, strengths and weaknesses, management, distribution, marketing, consumer issues, foreign market and future.
# 14255 | 6,750 words | 28 sources | 1999 | US
Published on Jul 21, 2003 in Business (Companies) , Business (Industries)


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Description:

A strategic analysis was performed of PepsiCo, Inc. The findings of this analysis are presented within the contexts of: industry structure; the strategic environment of the firm; the strengths, weaknesses, and resources of the firm; the decisions and problems facing management; an analysis of company strategy; and recommendations for action.

From the Paper:

"PEPSICO, INC.: A STRATEGIC ANALYSIS

Introduction
A strategic analysis was performed of PepsiCo, Inc. The findings of this analysis are presented within the contexts of: industry structure; the strategic environment of the firm; the strengths, weaknesses, and resources of the firm; the decisions and problems facing management; an analysis of company strategy; and recommendations for action.

Industry Structure: Soft Drink Industry
The carbonated soft drinks (CSD) industry is dominated both in terms of cumulative market share and number of total brands by the Coca-Cola Company (industry leader) and PepsiCo, Inc., the number two player in the industry (Sen, 1997). The expanding size of the CSD market has been accompanied by a proliferation ..."

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