Palm Zire Advertisement and Gender Messages
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This paper makes use of course material and two outside sources to discuss the Palm Zire ad with its stereotypes and implications. The paper explains how the ad discusses the gender division of labor and is insulting to women's intelligence. The paper argues that the Palm Zire ad not only presents an unreal depiction of women, but also one that reinforces heterosexist attitudes about women and what society continues to expect of them.
From the Paper:"The traditional family is being replaced by diverse forms of family life. The ad from Palm Zire denies any diversity and leads us to believe all families are similar to what is seen. "Views concerning contemporary families and family change are conditioned by beliefs about what families used to be like, as well as an ideology of the modern 'ideal' family" (Mandell & Duffy, 2000, p. 79). The ad represents women as white and middle class. The image connects women with the home and children, and with homemaking responsibilities such as interior decorating. As will be discussed, nothing about the ad suggests that the woman is a single mother. The Palm Zire ad is based on a number of assumptions. Only one of them, as seen in the text, is correct: "Life is hard". The ad promotes a very narrow and false view of the family and of women, and denies the change and diversity in family life.
"The woman depicted in the car has her child in the back seat. She has been shopping, and her car is new and spacious. The plant will not quite fit inside the car, and this gives two impressions: abundance, and that the woman is over-worked and has too much to do. The message transmitted is that women lead very busy lives, but their lives revolve around their home. There is no indication of the husband, but the viewer receives a very strong impression that the woman is not a single mother."
Cite this Analytical Essay:
Palm Zire Advertisement and Gender Messages (2003, October 23) Retrieved May 26, 2020, from https://www.academon.com/analytical-essay/palm-zire-advertisement-and-gender-messages-41451/
"Palm Zire Advertisement and Gender Messages" 23 October 2003. Web. 26 May. 2020. <https://www.academon.com/analytical-essay/palm-zire-advertisement-and-gender-messages-41451/>