Organizational Behavior: The Case of Coca-Cola
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The paper reveals that while Coca-Cola has long been a powerful and conspicuous symbol of American corporate success, that proud legacy is now under attack as the company finds itself faced with sagging profit margins and sagging fortunes. The paper suggests that Coke's corporate culture needs to change and that it needs to begin emphasizing relational rather than just transactional contacts between itself and its employees. Furthermore, the paper asserts that the company must start becoming more flexible and adaptable. The paper identifies the culture of Coca-Cola and the socialization tactics it has used in the past - but may wish to revisit. The paper also examines the psychological contract between Coke and its employees and what precisely the strengths and weaknesses of the company's culture are. The paper concludes that Coca-Cola must change its culture to one that emphasizes relational rather than just transactional contacts between the company and its workers.
From the Paper:"Coca-Cola has long been a powerful symbol of American corporate success. Yet, that proud legacy is now under attack as the company finds itself faced with sagging fortunes. The following brief paper will suggest that Coke's socialization practices are lacking insofar as they do not have appropriate employee programs and evaluation processes in place; consequently, new or veteran workers are left with the impression that the organization is reneging on its relational commitments under the psychological contract. In the end, Coca-Cola must pursue socialization..."
Cite this Analytical Essay:
Organizational Behavior: The Case of Coca-Cola (2007, December 01) Retrieved July 10, 2020, from https://www.academon.com/analytical-essay/organizational-behavior-the-case-of-coca-cola-134390/
"Organizational Behavior: The Case of Coca-Cola" 01 December 2007. Web. 10 July. 2020. <https://www.academon.com/analytical-essay/organizational-behavior-the-case-of-coca-cola-134390/>