Organic Markets Analysis Analytical Essay by ResearchRiter

Organic Markets Analysis
An analysis of the Trappist monks' fruitcake business opportunity.
# 125840 | 1,500 words | 14 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Industries) , Business (Marketing)

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This paper examines the Trappist monks' fruitcakes as a viable marketing opportunity for the health food and organic food markets.

From the Paper:

"The Trappist monks' fruitcake business opportunity could fit a number of product categories. Fruitcake is traditionally regarded as a holiday gift item and there is already a demonstrable market for that category based on Georgia-based taste tests. However, limiting the product to the holiday market leaves out selling opportunities for the rest of the year. The fruitcake might be marketed to local restaurants as a dessert item, but fruitcake does not usually fare well as such, particularly since the average fruitcake that people are familiar with..."

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