Open Systems Theory Analytical Essay by Nicky

Open Systems Theory
Analysis of the potential marketing options for Handheld Corporation, with a focus on open systems theory.
# 128052 | 822 words | 6 sources | APA | 2010 | US
Published on Jun 27, 2010 in Business (Companies) , Business (Management) , Business (Marketing)

$19.95 Buy and instantly download this paper now


This paper presents recommendations for potential strategic marketing options, based on an analysis of the financial performance and marketing data for each of the three PDA models that Handheld Corporation manufactures. The paper explains that Handheld Corporation, an electronic applications firm, can better handle the challenges they are facing today with an integrative strategy based on the concepts of open systems theory. The paper concludes that Handheld's future product strategies should be focused on their higher-end segments of the market as their most profitable product lines are getting quickly saturated and their loyal customers need a trade-up strategy in order to stay with Handheld.

Concerns over the X7 New Product Strategy
Differentiation Must Be Based on More than Price

From the Paper:

"After analyzing the financial, market and product data from the Models X5, X6 and X7, the role of the latest product to be introduced, the X7 has been launched as a low-end product entry for the company. From an analysis of the financial and marketing data on the Model X7, it is clear that Handheld believed they could gain disproportionately higher sales with a low-end version of their PDAs. In effect, Handheld was attempting to capitalize on the elasticity curve of the market (Haley, Goldberg, 2008) and price a product on or below that curve, to achieve disproportionately higher sales. As is evidenced by an analysis of their financial and marketing data, the elasticity curve for PDAs in the price class of the X7 is flat and doesn't seem to show any signs of elasticity within the $200 range."

Sample of Sources Used:

  • Negandhi, Anant, R. (1973). Comparative Management and an Open Systems Theory. Academy of Management Journal:
  • PROCEEDINGS,150. Retrieved October 27, 2008, from ABI/INFORM Global database. (Document ID: 1938333).
  • George Haley, Stephen Goldberg. (2008). Reciprocally derived demand and pricing strategy for mature industrial products. Management Decision, 46(7), 1066-1080. Retrieved October 27, 2008, from ABI/INFORM Global database. (Document ID: 1524741101).
  • Mike Hall (2005, March). Adding value for embedded. Electronic Engineering Times,(1361), 56-57. Retrieved October 27, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 809766711).
  • Rob Markey, John Ott, Gerard du Toit. (2007). Winning new customers using loyalty-based segmentation. Strategy & Leadership, 35(3), 32-37. Retrieved October 27, 2008, from ABI/INFORM Global database. (Document ID: 1363604831).

Cite this Analytical Essay:

APA Format

Open Systems Theory (2010, June 27) Retrieved December 11, 2019, from

MLA Format

"Open Systems Theory" 27 June 2010. Web. 11 December. 2019. <>