Online Marketing and Businesses Analytical Essay by pepperpot

Looks at the advantages and problems of businesses using online marketing.
# 145724 | 1,385 words | 7 sources | APA | 2010 | PH

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This paper relates that online marketing, which has now been around for years, has been so very successful that businesses must learn how to best use it. Next, the author stresses that customers expect a business website to be available 24/7 and to be reliable and accurate in their dealings. The paper highlights the use of social network sites, such as Facebook and Twitter, to inform their customers of new products, share experiences and even get negative feedback.

Table of Contents:
The Rose Colored World of Internet Marketing
The Challenges
Online Marketing and Social Networking Sites

From the Paper:

"Businesses also have realized that, on the Internet, there are no geographical boundaries. An online seller in Arizona can effectively have loyal customers in Asia and vice versa. You are no longer restricted to your local area or community. In the same manner, word of mouth advertising also becomes more convenient, as people who like your Web site or product could easily forward it to and share it with their friends."

Sample of Sources Used:

  • Atkins, D. (2003). Use the Net to network, focus sales. Selling, 22(6), 12-13.
  • Belch, G.E., & Belch, M.A. (2009). Advertising and Promotion: An Integrated Marketing Communications Perspective. (8th ed.). Boston: McGraw Hill.
  • Burrett, T. (2008). Market online. B & T Magazine, 58(2682), 44-45.
  • Carroll, L. (2002). The People vs the Interent. Profit, 21(3), 12-13.
  • Haver, K. (2008). Why be on the Internet? Furniture today, 33(17), 2-3.

Cite this Analytical Essay:

APA Format

Online Marketing and Businesses (2010, November 25) Retrieved April 14, 2024, from

MLA Format

"Online Marketing and Businesses" 25 November 2010. Web. 14 April. 2024. <>