Obama's Election and the New Media Analytical Essay by Nicky

An exploration of the significance of Barack Obama's use of the Internet, social networks and new technologies in the 2008 election.
# 149798 | 6,892 words | 59 sources | APA | 2011 | US

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The paper reveals that until this election, no candidate had utilized the burgeoning number of social networks to reach out to constituents of all ages and personally communicate with them. This paper traces the sociological history of the path that allowed Obama to become President, and provides a look at group theory and an overview of social networking. The paper also reviews the political campaign advertising, the propaganda and the new technologies, namely Web 2.0, that contributed to the success of the Obama campaign. Finally, the paper shows examples of Obama's strategy in fiscal advertising spending and his brilliant choice in the utilization of "the new media," forever changing American politics and campaigning. The paper includes several figures, graphs and diagrams.

Research Proposal
Research Questions
Research Methodology
Primary Research Tools
Literature & Historical Review
Political Advertising and Propaganda

From the Paper:

"Political advertising and social rhetoric are certainly not new to the arena of campaigns. Politicians in Ancient Greece and Rome used pamphlets, orations, and their own brand of social networks to decry their opponents. In fact, the 20th century is far more civil in terms of rhetoric that many presidential elections of the past.
"However, the goal of political advertising is, of course, to persuade, and in the modern era how to quickly get the salient information to the public in the least amount of time. Typically, a high level of media, particularly television, exposure leads to a high level of advertising exposure, which in turn leads to a high effect toward candidate veracity (Franz, 2007). Thus, there are four main aims of political advertising: 1) to influence issues, giving information, simplifying data, etc.; 2) showing the candidates at work with the public, bringing the personality of the candidate into the living room; 3) building image and accessibility; 4) information about the differences between candidate and opponent (Roberts, 1997).
"From a recent historical perspective of political advertising, there are five major categorizations that have shaped elections since the end of World War II, and are directly relevant to the use of the evolution of technology as a predeterminer for campaign strategy."

Sample of Sources Used:

  • Ainsworth, S. (2002). Analyzing Interest Groups: Group Influence on People andPolitics. Norton.
  • Barnes, J. (June 20, 2009). "Obama's Team: The Face of Diversity." NationalJournal. Cited in:http://www.nationaljournal.com/njmagazine/nj_20090620_3869.php
  • Batelle, J. and T. O'Reilly. (October 5, 2004). "The State of the Internet Industry."IT Conversations - Web 2.0 Opening Welcome. Cited in:http://itc.conversationsnetwork.org/shows/detail270.html
  • Bell, A. (2009). Exploring Web 2.0: Second Generation Interactive Tools - Blogs, Podcasts, Wikis, Networking, Virtual Words, and More. CreateSpace.
  • Bezos, J. (2006). "Comments About Web Services." Kingsley Idehen's Blog DataSpace. Cited in:http://www.openlinksw.com/blog/~kidehen/index.vspx?id=373

Cite this Analytical Essay:

APA Format

Obama's Election and the New Media (2012, January 01) Retrieved April 18, 2024, from https://www.academon.com/analytical-essay/obama-election-and-the-new-media-149798/

MLA Format

"Obama's Election and the New Media" 01 January 2012. Web. 18 April. 2024. <https://www.academon.com/analytical-essay/obama-election-and-the-new-media-149798/>