Nordstrom and SWOT Analytical Essay by Nicky

A SWOT analysis of the Nordstrom company.
# 145305 | 2,745 words | 11 sources | APA | 2010 | US


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Description:

In this paper, the writer presents a thorough SWOT analysis of high-end retailer Nordstrom's and provides a series of recommendations to the company based on a complete analysis of the company. The writer notes that today the company operates a chain of stores both across the U.S. and internationally, selling men's, women's and children's clothing, accessories, shoes, luggage, sundries and home decorating products. The writer maintains that Nordstrom is an excellent example of a company that has turned their culture into a strong competitive advantage and differentiator.
The writer concludes that while the company has challenges with growth in the future, their key metrics of performance, customer loyalty, customer lifetime value, and sales per square foot continue increasing due to the prudent and insightful use of pricing, supply chain, and product information.

Outline:
Introduction
Strengths
Weaknesses
Opportunities
Threats
Recommendations
Summary
Appendix A Fiscal Year-based Financial Analysis
Appendix B: Complete SWOT Analysis
References

From the Paper:

"Fundamental structure of the company is based profiting from execution across the entire retail value chain. The company operates in four segments as of 2008, which include the retail, credit, direct sales and ancillary, other businesses. Best known for its retail operations Nordstrom now operates 155 stores in the United States throughout 27 states, 99 of which include full-line Nordstrom stores, 50 discount Nordstrom Racks, two clearance stores that operate under the name Last Chance, and one free-standing shoe stores.
Nordstrom has concentrated on being the financial intermediary for transactions originating in their stores and this is a major competitive strength from a financial standpoint. The credit segment of the company offers a private label Nordstrom Visa credit card, in addition to offering debit cards offered on accounts at Nordstrom fsb, a wholly-owned federal savings bank the company launched. Nordstrom's strategy with regard to its credit card and investing in their own bank is to become more vertically integrated in the shopping process, regularly offering discounts on apparel and merchandise ordered online via Nordstrom.com and shipped from the company's fulfillment center in Cedar Rapids, Iowa."

Sample of Sources Used:

  • Elena Antonacopoulou, Jay Kandampully. (2000). Alchemy: the transformation to service excellence. The Learning Organization, 7(1), 13-22. Retrieved December 1, 2008, from ABI/INFORM Global database. (Document ID: 86926296).
  • Lauffer, Armand (1986). To Market, to Market: A Nuts and Bolts Approach to Strategic Planning in Human Service Organizations. Administration in Social Work, 10(4), 31. Retrieved December 2, 2008, from ABI/INFORM Global database. (Document ID: 952481).
  • Cate T. Corcoran (2007, March). NORDSTROM 'SIMPLIFIES' CUSTOMER SATISFACTION. WWD, 193(60), 8. Retrieved December 2, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1244641471).
  • Rebecca Johnson (1998). Nationalizing Nordstrom. The Journal of Business Strategy, 19(5), 24-25. Retrieved December 4, 2008, from ABI/INFORM Global database. (Document ID: 34067495).
  • Judd, Vaughan C. (1987). Differentiate with the 5th P: People. Industrial Marketing Management, 16(4), 241. Retrieved December 5, 2008, from ABI/INFORM Global database. (Document ID: 1129175).

Cite this Analytical Essay:

APA Format

Nordstrom and SWOT (2010, November 02) Retrieved October 16, 2021, from https://www.academon.com/analytical-essay/nordstrom-and-swot-145305/

MLA Format

"Nordstrom and SWOT" 02 November 2010. Web. 16 October. 2021. <https://www.academon.com/analytical-essay/nordstrom-and-swot-145305/>

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