Nike, Inc. Analytical Essay by Write Fine

This paper looks at how Nike was able to successfully repair its image, after enduring several scandals regarding labor and working conditions in oversees operations, and come out in 2008 as a company worthy of calling effective in its development of a "global code of conduct" and highly successful risk management tactics. The paper relates that, when it was an acceptable risk to expand productions to contractors who might not follow national employment standards, Nike was successful in building a huge shoe and apparel industry with a highly profitable margin. However, when such risks could no longer pay off because of the growth of the corporate social responsibility movement (CSR), Nike took appropriate actions to change this situation locally and globally. The paper further explains that, to ensure compliance, Nike created a code of conduct that holds contractors accountable for many CSR standards and changed the manner in which such companies are audited. In addition, the company has effectively changed its corporate image to answer for a risk management decision made in a previously less demanding business climate all while maintaining profitability and growth.