Nike, Inc. Analytical Essay by Write Fine

Nike, Inc.
Looks at risk management at Nike, Inc. from the standpoint of a corporate social responsibility problem.
# 113334 | 875 words | 4 sources | MLA | 2009 | US
Published on Mar 29, 2009 in Business (Companies) , Business (Management) , Business (Human Resources) , Ethics (General)

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This paper looks at how Nike was able to successfully repair its image, after enduring several scandals regarding labor and working conditions in oversees operations, and come out in 2008 as a company worthy of calling effective in its development of a "global code of conduct" and highly successful risk management tactics. The paper relates that, when it was an acceptable risk to expand productions to contractors who might not follow national employment standards, Nike was successful in building a huge shoe and apparel industry with a highly profitable margin. However, when such risks could no longer pay off because of the growth of the corporate social responsibility movement (CSR), Nike took appropriate actions to change this situation locally and globally. The paper further explains that, to ensure compliance, Nike created a code of conduct that holds contractors accountable for many CSR standards and changed the manner in which such companies are audited. In addition, the company has effectively changed its corporate image to answer for a risk management decision made in a previously less demanding business climate all while maintaining profitability and growth.

Sample of Sources Used:

  • Armbruster-Sandoval, Ralph. Globalization and Cross-Border Labor Solidarity in the Americas: The Anti-Sweatshop Movement and the Struggle for Social Justice. New York: Routledge, 2005.
  • Dalla Costa, John. The Ethical Imperative Why Moral Leadership Is Good Business. Reading, MA: Perseus Publishing, 1998.
  • Putnam, Douglas T. Controversies of the Sports World. Westport, CT: Greenwood Press, 1999.
  • Richard, Lock, Thomas Kochan, Monica Romis, and Fei Qin. "Beyond Corporate Codes of Conduct: Work Organization and Labour Standards at Nike's Suppliers." International Labour Review 146.1-2 (2007): 21.

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APA Format

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MLA Format

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