Nike's Impact on American Culture Analytical Essay by Nicky

Nike's Impact on American Culture
An assessment of Nike's significant social impact and influence on American culture.
# 149499 | 1,366 words | 10 sources | APA | 2011 | US
Published on Dec 19, 2011 in Business (Companies) , Business (Marketing) , Sport (General)


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Description:

The paper addresses the many ethical lapses Nike has had in managing its supply chain and their effects that have impacted companies looking to expand their supply chains into third world nations. The paper also discusses how Nike has perfected the use of IMC-based strategies, balancing online and offline advertising, and has used BCG growth/share matrices to know specifically which segments are the fastest growing or not, and how best to respond to them. The paper highlights Nike's ability to redefine entire sports segments and explains that in this way, Nike plays an important role in changing American culture. This paper includes a figure.

Outline:
Introduction
Assessing Nike's Social Impact
Nike's Role in Changing American Culture
Conclusion

From the Paper:

"The many lapses ethically Nike has had in managing their supply chain, from initially telling human rights activists and the worldwide press that their supplier's hiring, staffing and human resources activities were their own responsibility, not Nike's only served to enrage global activists, concerned citizens and governments globally (DeTienne, Lewis, 2005). Attempting to abdicate their responsibility for their suppliers, many of which were operating in 3rd world nations and not paying market-level wages to their workers, Nike lost much credibility during the 1990s and into the 21rst century for not having any Corporate Social Responsibility (CSR) program in place. Nike literally became the poster-child of 3rd world supply chain abuses during this period, invoking the sharp criticism of athletes who began to boycott their shoes, apparel and equipment, and also from the U.S. Congress which was getting significant pressure from their constituents. In actuality Nike was very comparable to other show apparel manufacturers at the time, none of which had CSR programs in place and all of which had build supply chains that relied to a large extent on low-cost Asian-based labor (Lim, Phillips, 2008). Yet Nike became the focal point of the outrage over reports of living conditions that were substandard, below-market wages and a reputation for driving suppliers down to the very lowest costs they could afford without going out of business."

Sample of Sources Used:

  • Saravudh Anantachart. (2004). Integrated Marketing Communications and Market Planning: Their Implications to Brand Equity Building. Journal of Promotion Management, 11(1), 101-125.
  • Belch, G. A., & Belch, M. A.., 2004. Advertising and Promotion; An Integrated Marketing Communications Perspective (6th ed.). New York: McGraw- Hill/Irwin.
  • Matthew Berglind, & Cheryl Nakata. (2005). Cause-related marketing: More buck than bang? Business Horizons, 48(5), 443-453.
  • Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
  • Thijs Lennart Jaap Broekhuizen, & Karel Jan Alsem. (2002). Success Factors for Mass Customization: A Conceptual Model. Journal of Market - Focused Management, 5(4), 309-330.

Cite this Analytical Essay:

APA Format

Nike's Impact on American Culture (2011, December 19) Retrieved March 28, 2020, from https://www.academon.com/analytical-essay/nike-impact-on-american-culture-149499/

MLA Format

"Nike's Impact on American Culture" 19 December 2011. Web. 28 March. 2020. <https://www.academon.com/analytical-essay/nike-impact-on-american-culture-149499/>

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